Start with the job.
An EPK should help a specific reader decide what to do next. A talent buyer needs to understand the live offer. A journalist needs a story, proof, and usable assets. A radio contact needs clean release information. One page can serve several readers, but its first job should be obvious.
The recommended order.
1. Identity and action
Open with the artist name, one positioning line, one strong image, and one primary action. For a booking EPK, that action is usually “Book the artist,” “Request availability,” or “Watch live.”
2. A short booking overview
As a practical starting point, aim for 80–140 words that explain the sound, live experience, location, formats, and strongest verified proof. Adjust the length when the artist or reader genuinely needs more context.
3. Current live video
Lead with a 30–60 second buyer reel, then one complete current song. Show the artist’s face, the full performance configuration, musical tightness, crowd response, and a clean ending. Avoid a long logo animation or dead air.
4. The proof strip
Start with three to six verified facts: career awards, relevant support slots, national performances, current streaming milestones tied to a specific song, ticket history with documentation, or credible press. This is a BME recommendation, not an industry rule; the point is to keep the strongest proof easy to scan.
5. Performance formats
Explain what can actually be booked: full band, acoustic, solo, duo, songwriter round, direct support, headline, or specialty program. Include realistic set lengths. Keep personnel and production offer-specific if they change.
6. Music
Feature the best current release and two or three catalog anchors. Link directly to the song or release, not only to a general profile.
7. Production and downloads
Provide approved photos, logo files, a one-sheet if it is current, and a clear production statement. If your stage plot changes often, say “Current stage plot and input list available on request” rather than publishing an outdated document.
8. One clear contact
End with the correct name, role, and email. If booking, press, and management use different contacts, label them. Test every mail link.
What belongs in your asset folder.
- One approved vertical portrait and one approved horizontal image
- One current live image with the actual performance configuration
- Transparent PNG and vector logo files, if available
- Short bio, long bio, and one-line positioning statement
- Current music links, live video links, and release information
- Photo credits and simple approved-use guidance
- Stage plot, input list, hospitality information, and production contact
- A file naming system a buyer can understand without opening every file
Common EPK mistakes.
- Too much biography: the reader cannot find the live offer.
- Old media: the video or photos show a band configuration that no longer exists.
- Unverified superlatives: “award-winning,” “sold out,” or “millions of streams” without specifics.
- Broken destinations: pre-save links, private audio, or expired cloud folders after release day.
- Every achievement above the fold: proof becomes noise when nothing is prioritized.
- Private documents: never publish contracts, W-9s, signatures, private rates, personal addresses, or buyer details.
- No mobile test: many buyers will open your link from an email on a phone.
Keep it alive.
Review the page after every release, major show, lineup change, award cycle, tour announcement, or production change. Schedule a quarterly link check even when nothing big happens.
This guide provides general educational information. It is not a promise of booking results and does not replace legal or business advice for your specific project.